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Urban Ambiance is a company that recognized a significant gap in the lighting industry and set out to fill it with innovation and social consciousness. Their mission was to create a lighting brand that resonates with today’s consumers by offering design-savvy, quality products. They aimed to disrupt the traditional supply chain model and give back to the communities they serve. The founders of Urban Ambiance sought to change the lighting industry by focusing on diligent product sourcing, providing best-in-class product content for a superb customer experience, and sharing a portion of all sales with the community.